Yuku

YUKU stands as a refreshing, audiophile-led counterpoint to contemporary arts culture and the numbing ways that it is now experienced, algorithmically force-fed and consumed. In an age where music, art and craft have been devalued to the point of performers being a list of names intended to sell tickets, music being just another track in an AI generated playlist, and the phenomenal visual artwork that accompanies it relegated to being a mere thumbnail in the corner of a player - it is somewhat refreshing to happen across a label like Yuku that is so meticulously curated. Yuku stands for those artists and listeners who take joy in immersing themselves in the worlds, process and explorative journeys that are created by those who create. YUKU is an open and accepting forum of ideas, expression, and creativity that allows for those who are willing to bathe in the emotions and concepts being communicated. An island of experience and stimulation for the audiophiles who like to be surprised, those who aren’t satisfied to hear and experience the same things time and time again, an oasis in the unending digital sea.